Fashion Revolution Week has long stood as a pivotal movement in the industry, aiming to bring ethical, sustainable practices to the heart of how we consume and create fashion. Whether you’re a designer, a consumer, or someone passionate about transparency in production, Fashion Revolution Week is packed with inspiring campaigns, educational events, and meaningful opportunities to drive change.
This year’s theme is centered on “Transparency and Accountability,” urging brands to pull back the curtain on their supply chains and empowering individuals to demand ethical changes. Curious about what’s on the calendar for 2025? Let’s explore the key initiatives and campaigns shaping this year’s Fashion Revolution Week.
What is Fashion Revolution Week
Fashion Revolution Week was born out of a tragedy. Following the 2013 Rana Plaza factory collapse in Bangladesh that killed over 1,100 garment workers, the movement began as a call for increased transparency, safety, and equity in the fashion industry. Every year, around the anniversary of the tragedy, millions come together globally to push for systemic change in how fashion is designed, produced, and consumed.
The week is filled with events, online campaigns, and in-person gatherings aimed at celebrating ethical fashion while holding brands accountable. It’s grown into one of the largest sustainable fashion movements in the world, with participants spanning over 90 countries.
What to Expect in Fashion Revolution Week 2025
Fashion Revolution Week 2025 promises to take this movement to new heights. Here are some of the key campaigns and events shaping the conversation this year:
1. The Who Made My Clothes Campaign
One of the most iconic initiatives of Fashion Revolution Week, this campaign invites consumers to ask their favorite brands, “Who made my clothes?” By tagging brands on social media and using the hashtag #WhoMadeMyClothes, participants can encourage brands to share honest details about their supply chains.
What’s New for 2025?
This year, the campaign is expanding to highlight agricultural workers in textiles, like cotton farmers and wool producers. The focus is on the earliest stages of production that are often overlooked in discussions about ethics.
Practical Tip for Participation:
Snap a photo holding a piece of clothing label-side-out, tagging the brand with #WhoMadeMyClothes to start the conversation.
2. Transparent Awards for Fashion Brands
For the first time, a “Transparency Prize” will be awarded this year, recognizing brands that provide detailed disclosures about their environmental practices, labor conditions, and sustainable initiatives. Criteria include publishing supplier lists, worker wage statistics, and impact reduction goals.
Why This Matters:
Transparency breeds accountability. Highlighting brands making visible efforts motivates others to follow suit.
How You Can Get Involved:
Nominate your favorite transparent brand via the Fashion Revolution website or stay tuned for the awards ceremony happening live.
3. Swap Don’t Shop
Aiming to shift consumer behavior, the “Swap Don’t Shop” campaign encourages individuals to trade clothes with peers instead of buying new. Globally, thrift shops all over the participating countries will host swap markets.
Highlight:
Larger cities will host flagship swap events, complete with workshops on sustainable styling and mending techniques. Imagine walking away with a “new-to-you” wardrobe—without contributing to harmful fast fashion.
Event Locations:
- London, UK
- New York City, USA
- Berlin, Germany
- Melbourne, Australia
Can’t attend in person? No worries. An online swapping platform will be launched so everyone can participate globally.
4. Behind the Barcode Livestreams
This new educational initiative deep-dives into the lifespan of a garment, from raw material cultivation to arriving at department stores. Livestreamed every evening during Fashion Revolution Week, these sessions will bring brand leaders, workers, and activists together.
Key Topics Include:
- Ethical sourcing of textiles like organic cotton and hemp
- The truth about supply chain audit reports
- Innovative brands championing circular design
Get the Most Out of It:
Register ahead on the Fashion Revolution website to join the streams and submit live questions to panelists.
5. Circular Fashion for the Future
Circularity is a buzzword often misunderstood. To address this, Fashion Revolution Week will feature workshops on circular design. These interactive sessions will teach brands and consumers how to:
- Repurpose worn garments into new products
- Buy pre-loved and think long-term with purchases
- Reduce waste by implementing thoughtful repair programs
Best of all? Consumers get hands-on mending kits when signing up, helping them breathe new life into tired pieces.
6. The Fashion Love Letter Project
Bringing an emotional element to Fashion Revolution 2025, this campaign invites participants to pen open letters celebrating their most cherished items of clothing. These letters will be shared across Fashion Revolution’s social channels to promote keeping clothes longer, with their associated stories, rather than discarding them.
Write Your Own:
Post your letter on Instagram using the hashtag #HaulternativeLove and tag @FashionRevolution.
Why Transparency and Accountability Matter More Than Ever
The fashion industry is one of the most resource-intensive industries globally. Every year, over 90 million tons of waste are generated, with landfill-clogging fast fashion fueling the fire. What makes these numbers even more alarming is the fact that behind the scenes, countless garment workers still face harsh conditions and unregulated wages.
The push for transparency ensures brands take responsibility for their environmental and social footprint. It empowers consumers to make better choices aligned with their values, bolstering the demand for better standards.
One Person Can Make a Difference
While fashion reform might seem like an insurmountable task, consumer power is real. Every time you demand transparency or swap an old piece instead of buying new, you’re casting a vote for a more sustainable future.
Fashion Revolution Week is the perfect opportunity to amplify your voice, learn from experts, and join a global movement committed to real, people-first accountability in fashion.
How to Get Started
Excited to take part in this year’s activities? Here are a few actionable steps you can take today:
- Follow @FashionRevolution on social media for campaign updates and event invites.
- Visit the campaign website to check out local events near you or online participation options.
- Start reflecting on your wardrobe and share your #WhoMadeMyClothes photo today.
Fashion Revolution Week 2025 is your chance to influence fashion’s future. Will you be part of the change?
